Peter Litman
media consulting:cable|online|over-the-top
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17 May 2011
Cablevision launches new "fighting" service
Fight Now is devoted to mixed martial arts, boxing, wrestling, etc. This category of programming tends to be very unattractive to advertisers, despite having a lot of appeal to young men, a tough-to-reach demographics.
Fight Now TV launches on Cablevision (Variety)
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